Blog
  • Next Wave of 2017 BVJ Artists Revealed

    Posted by Chris on Monday, January 16th, 2017 @ 11:16am

    We’re drawing closer to the 25th anniversary of Big Valley Jamboree, and with a new round of artists added to the roster it’s shaping up to be a celebration worthy of our big 25. With this amazing group of performers and the best fans in the world, this August long weekend in Camrose, Alberta is […]



  • Bring the Big Valley Jamboree to your hometown with Small Town Saturday Night!

    Posted by Chris on Monday, January 9th, 2017 @ 11:35am

    The Big Valley Jamboree is going to give a small Alberta town “The Show of a Lifetime!”   Big Valley Jamboree will celebrate its 25th anniversary in 2017. Over those 25 years, BVJ has enjoyed the support of hundreds of thousands of loyal fans from across North America. A major and integral part of that […]



  • Event Planning From Start To Finish

    Posted by Chris on Wednesday, January 4th, 2017 @ 10:49am

    Three of Trixstar’s finest were recently interviewed and featured in a spread in the Alberta Meeting & Event Guide Fall/Winter 2016/2017 Magazine. Download a full digital copy of the magazine here or read the exerpt below written by Danielle Mohr.   Q&A with Mike Anderson, Brennan McFaul, and Chris Schoengut of Trixstar Productions What kind of […]



  • 10 Event Trends To Look Forward To In 2017 And Beyond

    Posted by Chris on Monday, December 19th, 2016 @ 3:28pm

    It feels like we were just talking about trends to look forward to in 2016, and now 2017 is nearly here. The past year has seen some incredibly innovative trends in event planning and marketing, and there’s plenty of new ideas to consider adding to your team’s event-planning repertoire in the new year. We’ll get […]



  • How Will Your Event Be Unique?

    Posted by Chris on Monday, December 12th, 2016 @ 9:37am

    Creating an event is one thing, but making something memorable that gets everyone talking is a bigger feat. How many times have you been to an annual event that has not changed in several years? Is it something that you look forward to going to every year? Chances are, probably not. When creating your event, […]



  • The 90’s Are BACK In Edmonton!

    Posted by Chris on Thursday, December 8th, 2016 @ 10:02am

    The Kinsmen Club of Edmonton is proud to present the ultimate throwback night with the hugely successful “I Love The ‘90s” concert package ft. Salt-N-Pepa with Spinderella, Vanilla Ice, Color Me Badd, Young MC and Rob Base. Friday March 31, 2017 Shaw Conference Centre 9797 Jasper Avenue, Edmonton AB Doors at 7:00pm, show at 8:30pm […]



  • 4 Ways Celebrities Can Enhance Your Company/Brand Experience for Millennials

    Posted by Chris on Tuesday, December 6th, 2016 @ 9:18am

    Millennials. This is the name of the demographic born sometime between the early 1980s and the early 2000s. They now outnumber Generation X and have major influential power on social media and the entertainment industry. Millennials also do their research when it comes to deciding which companies they want to support, and they value those […]



  • What Do You Want To Achieve With Your Event?

    Posted by Chris on Monday, November 28th, 2016 @ 9:37am

    Once you’ve established why you are creating an event, the next step is determining what you want to achieve. This can range from giving back to the community to creating brand awareness or delivering employee recognition. This step is the key to the puzzle that will determine what your goals are, and once you have […]



  • Cheap, Fast or Great: You Can’t Have All 3!

    Posted by Chris on Monday, November 14th, 2016 @ 9:35am

    When it comes to producing events, you can only have two options in the fast, cheap or great equation. So which ones do you choose? Many people want all three, but in reality that unicorn is nearly impossible to achieve. Fast & Great This option sounds good at first glance. You get all of the components […]



  • Event Safety Tips: Document Everything

    Posted by Chris on Thursday, November 3rd, 2016 @ 10:20am

    In the event something unfortunate happens, always, always take the information down. Have incident report documents ready that will capture all the information you need for the hours, days, weeks and months following this emergency. This is for both guests and staff. Using an incident report will help make this process seamless, and helps gather […]



  • Activating Your Radio Station/Brand With Entertainment: The Bear’s Halloween Howler

    Posted by Chris on Tuesday, November 1st, 2016 @ 7:34am

    Halloween weekend was packed with events, and 100.3 The Bear’s Halloween Howler remains a popular choice for partygoers. Now 24 years into its existence, the Howler consistently draws big names in music, which gives it the celebrity power to entice the station’s dedicated audience—along with potential new fans—and allow The Bear to engage with its […]



  • First Names Released For BVJ 25th Anniversary Lineup

    Posted by Chris on Tuesday, October 25th, 2016 @ 3:32pm

    CAMROSE, AB (OCTOBER 25, 2016) – FOR IMMEDIATE RELEASE In celebration of our 25th anniversary, we’re getting ready for our biggest Big Valley Jamboree yet. After 25 years of hosting the brightest stars in country music and partying with our extended BVJ family, we’re taking everything we’ve learned to make a number of improvements to […]



  • WHY Are You Holding Your Event?

    Posted by Chris on Monday, October 17th, 2016 @ 10:27am

    This may seem like a simple question, but because it’s so simple, it’s often overlooked. Start with the basics about the reason behind your event. Is it to commemorate a special anniversary? Is your company unveiling a new product or service, or celebrating a recent achievement? Whatever the reason, the first thing every event strategy needs to […]



  • Event Safety: Have A Good Alert & Evacuation Process

    Posted by Chris on Tuesday, October 11th, 2016 @ 8:30am

    Even with the best planning and preparation, an emergency can still occur. When this happens, it’s crucial to handle the situation as calmly as possible. Having a sound procedure in place in conjunction with your venue/event center, will help you alert and evacuate your guests more efficiently. Most locations will have a procedure document with […]



  • 2016 Third Quarter Event Trends

    Posted by Chris on Monday, October 3rd, 2016 @ 12:07pm

    We’re three quarters of the way through 2016, and the holidays—also known as one of the year’s busiest event seasons—are right around the corner. That said, it never hurts to find new sources of inspiration. We’ve done the work for you and rounded up some of the inventive event trends from the past couple of […]



  • Create A Contingency Plan For Your Event

    Posted by Chris on Monday, September 19th, 2016 @ 10:33am

    Your entertainer misses their flight; the weather changes drastically for your outdoor show; or the venue suddenly closes. What now? Situations like these happen, making a busy day even more stressful. That’s why it’s imperative you have a contingency plan in place. It won’t take long to put together, and it’ll definitely be worth your […]



  • 6 Event Planning Tips For Your Corporate Christmas Party

    Posted by Chris on Wednesday, September 14th, 2016 @ 8:03am

    There’s still a little bit of summer weather left, and the impending winter chill is something you’d rather not think about, but it’s not too soon to start planning your corporate Christmas party. Desirable venues book up well in advance, and your team needs to start considering its budget for things like entertainment and refreshments. […]



  • The Bear’s 24th Annual Halloween Howler

    Posted by Chris on Wednesday, September 7th, 2016 @ 9:34am

    100.3 The Bear and Nitza’s Pizza Wye Road present the 24th annual Halloween Howler featuring BUSH, Theory of a Deadman, Guns 4 Roses and Whale and the Wolf. Friday, October 28th The Shaw Conference Centre $5000 for BEST COSTUME and a Kawasaki Ninja 300 Motorcycle from Cooper’s Recreational Powersports plus thousands of dollars in additional costume prizes ($3,000 for […]



  • 4 Ways Celebrities Can Enhance The Casino Experience For Millennials

    Posted by Chris on Wednesday, August 31st, 2016 @ 8:38am

    Millennials are defined as those born in the early 1980s to the early 2000s. This group is larger than Generation X and has a huge influence on social media, the adoption of new technologies and on entertainment. Millennials value brands that enhance their lives through quality, functionality, price and experience. Above all else, Millennials want […]



  • Driving Customer Engagement Through Brand Activations

    Posted by Chris on Monday, August 29th, 2016 @ 3:43pm

    The growth of online digital connections has given rise to a fundamental truth that businesses are now beginning to realize: When it comes to smart, original, and authentic marketing, nothing beats a real experience. This is known as experiential marketing, and its central principle is engagement. That’s why it’s key to find strategies that pull […]