At Trixstar, we believe a good strategy directly impacts the success of an event. With an event strategy based around your goals, we can organize manageable, deadline- driven tasks that can be executed, tracked and evaluated. Our team will research and compare different ideas, directions and options available that will take your event to the next level. We strive to make sure you are getting the best bang for your buck while still delivering an amazing guest experience.
We like to sit down with our clients (new and old) for full-day strategy sessions to ensure all cylinders are firing to achieve maximum results.
Amazing talent is the perfect way to complement and solidify your event’s theme, create excitement, and sell tickets; but talent buying can be a much more complicated process than people tend to think. Trixstar has spent years building relationships with all the top agencies in North America and combined with our industry knowledge we ensure you are getting the best entertainment for your event at the best price. In most cases, we can end up saving our clients 10-20% on artist fees alone!
Once booked, we work with the artists’ management on advancing the show details; travel arrangements, non-resident immigration paperwork, ground transportation, accommodation requirements, technical & hospitality requirements and more.
Now that a base of operations has been created for your event, it’s time to start letting people know about it. Planned, professional and creative marketing strategies drive people to purchase tickets. Our expertise ensures your marketing campaign is going to be proactive rather than reactive, and is always pointing towards the end goal that was developed in the strategy sessions.
We can handle all of your graphic design needs in-house (logos, posters, billboards, etc); radio/print/television ad buys, negotiations, scripts and scheduling; and smart, targeted social media advertising.
Every event is very different, but some commonalities can be taken into consideration when developing your overall site plan. Production (stage, sound, lights) and power requirements, physical space to put on your event and legal capacities, parking requirements, washroom facilities, fencing, signage, permits, tents, catering...and all the other little things in between! Organization and utilizing relationships at this stage of the game is key.
Event safety is being brought more and more to the forefront of event production. Many contributing factors, such as weather at an outdoor event, are uncontrollable and sometimes unpredictable even to the experts. That's why it's important to plan ahead and take necessary precautions to ensure your workers, subcontractors, volunteers and guests are all safe.
Event safety goes FAR beyond hiring a security company to work your event; you should have an extensive Emergency Response Plan that outlines all procedures, hierarchies and call lists, communication and evacuation plans, traffic and signage plans, ICS and EOC information, and much, much more.
We’ve strategized, marketed and prepared; now it’s time to make your event happen and you only have one chance to get it right. Our on-site team of event specialists will make sure the schedule is followed, the site is set up to spec, volunteers are trained and in place, and that your event runs smoothly and safely from beginning to end.
Throughout the entire process, we will be keeping your budget top-of-mind and can do a deep dive into the numbers to see where money can be saved or better spent. Additionally, reaching out to well-fitting partners to increase sponsorship revenue and guest experiences at your event.
THE TRIXSTAR DIFFERENCE
A successful event seems easy to those in attendance; but there is a certain science that separates the good events from the great. And when it comes to all the details there’s no need to worry; Trixstar’s 360º Event Management Process makes our live event management and production a one-stop-shop. We will continuously work to achieve a maximum return on investment for our clients by delivering incredible guest experiences while maximizing revenues and cutting costs, from concept to completion.
"I have been working with Trixstar for years with no issues whatsoever. They have been diligent, professional, and have treated our artists with the care they deserve. Trixstar certainly sets the standard when it comes to talent buying. They understand this business and we look forward to continuing our relationship with them for years to come."
"When our artists perform, we are confident that Trixstar will take care of all the necessary requirements so our artists can put on the best performance. Their level of professionalism and attention to detail is top notch."
"For the past several years I have worked with Brennan and Mike from Trixstar Productions, we have worked on a number of projects together as they strive to bring the best talent to their casino and festival clients. They have shown to be true professionals and creative thinkers when it comes to delivering exceptional concerts for many clients on our roster and their fans. I always feel confident in presenting offers from Trixstar to my clients."
"I’ve worked with Trixstar for years and although they are tough negotiators my experience has always been positive. They are very professional and create events that I’m confident in and trust that my clients will have what they need for a great performance."
“Having worked with Mike, Chris and Brennan at Trixstar in a number of capacities for many years, I can speak highly of their understanding for fiscal responsibility while still maintaining an exciting entertainment program. Whether it be a festival act or a casino act, Trixstar has been a valuable routing partner and industry colleague for us at Grey Eagle Resort & Casino. When working with them, I know everything is above board and that is where their value becomes paramount.”
"Starting six years ago we built a relationship and plan that has now revolutionized not one, but two fair properties in Alberta. Brennan’s ability to take a vision and turn it into an industry leading reality is unmatched. The entire Trixstar team makes themselves an extension of our team and I would encourage anyone I know to work with them also."
"Since we began working with Trixstar, their team has proven to be innovative, comprehensive and professional. These qualities combined with their access to book world-class talent have played a key role in cultivating a premier event experience at the Resort."
"Working with Trixstar over the past five years has taken us from having no concerts at all on our site to hosting some of Canada's top touring musical acts. Their knowledge of the entertainment industry has enabled us to minimize risk and to fulfill our mandate when it comes to the concerts we now hold at the Badlands Amphitheatre."