Nashville Office
501 Union Street
Nashville, TN 37219
1-888-978-1566

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

LIVE EVENT MANAGEMENT & CONSULTATION

Through strategic brand experiences,
we maximize ROI for our clients.

Get started with a free event consultation!

What constitutes a successful event for your company?

Successful events are about taking a great idea and turning it into a thoughtful, tangible and memorable experience. Time and expertise must be properly invested to assure future growth and will help to deliver an incredible guest experience while also maximizing revenues and cutting costs. Whether you are a community looking to increase tourism & awareness, a sports team pushing to engage new fans & add value, a casino looking to take their entertainment program to the next level or an established company/brand looking to create a buzz & raise funds; outstanding events will always follow a proven path with similar objectives and visions.

Concise Strategy & Goals

A successful event strategy breaks down your vision into manageable, deadline-driven tasks that can be executed, tracked and evaluated.

Maximize Profits & ROI

Minimizing financial risks and maximizing revenue by making cost-effective decisions while still creating the best possible guest experience.

Execution With Precision

The best events look effortless to their guests because they follow a proven management process, while always keeping safety top-of-mind.

Successful Events Follow A Proven Path

This November, the biggest party of the year is coming to Edmonton - the 106th Grey Cup and Grey Cup Festival! This year’s festival will kick-off on the evening of Wednesday, November 21st and will run through to game time Sunday, November 25th.

Tim Hortons Kick-Off Party – Wednesday, November 21

6:00 PM – 8:00 PM | Nissan Titan Street Festival | Free
The Tim Horton’s Kick-Off Party will take place on the Grey Cup Festival site, in the heart of downtown Edmonton, along Jasper Avenue from 99 Street to 96 Street. Start your week off right and plan to be there and join us as we kick-off four days of fun and fandom! There's also a big surprise planned that you won't want to miss!

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Shaw CFL Awards – Thursday, November 22 

6:00 PM Reception, 7:30 PM Dinner | Winspear Centre | Tickets $175
Roll out the red carpet! The Shaw CFL Awards recognize 11 notable personalities from around the League for their performances both on and off the field. In 2017, the Edmonton Eskimos’ own Mike Reilly took home the Most Outstanding Player award, the top honour of the night.

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Grey Cup Gala Dinner – Friday, November 23

6:00 PM Reception, 7:30 PM Dinner | Hall A, B, C, Shaw Conference Centre | Tickets $375
A formal evening filled with fine food and a stunning live entertainment lineup, featuring headliner Alan Doyle, with Martin KerrCeleigh Cardinal and Paul Woida.

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Coors Light Concert – Saturday, November 24

8:00 PM – 1:00 AM | Hall A, B, C, Shaw Conference Centre | Tickets $75
One of the biggest parties of the week features Canadian crowd favourites LoverboyTrooper and Kim Mitchell.

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Clarke Park Tailgate Party – Sunday, November 25 

Noon – 4:00 PM | Clarke Park, The Brick Field at Commonwealth Stadium | Tickets $125
Steps from Commonwealth Stadium, get your tailgate on at Clarke Park! Your ticket includes great live entertainment – courtesy of Platinum Blonde and Guns 4 Roses – and a pregame meal.

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Boston Pizza Outdoor Tailgate Party – Sunday, November 25

Noon – 4:00 PM | West Parking Lot, The Brick Field at Commonwealth Stadium | Tickets $75
The Outdoor Tailgate will be the ultimate place to party before the 106th Grey Cup kicks-off! The party will feature live entertainment from The Trews and Toque with traditional tailgate fare available for purchase.

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Indoor Tailgate Party – Sunday, November 25

Noon – 9:00 PM | Fieldhouse, Commonwealth Rec Centre | Tickets $175
We’re turning up the heat with this year’s Indoor Tailgate Party presented by Coors Banquet. Stay warm, have a meal, and enjoy great live entertainment from Aaron Pritchett and Lindsay Ell. Indoor Fieldhouse accessible throughout the game.

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Cooper Entertainment Stage at the Nissan Titan Street Festival – Thursday, November 22 - Saturday, November 24

Noon – 9:00 PM | Jasper Avenue from 99 - 96 Street | Free
The Nissan TITAN Street Festival takes place on Jasper Avenue from 99 Street to 96 Street and will feature fun for fans of all ages to enjoy including main stage performances from 18 artists over the week including:

Thursday: The Rural Alberta Advantage, The Watchmen, The Royal Foundry, Alee, Paul Woida, Notorious YEG

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Friday: The Strumbellas, DJ Shub, Toque, Maestro Fresh Wes, Jay Sparrow, Notorious YEG

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Saturday: Tim Hicks, Tebey, The Static Shift, Andrew Hyatt, Kirby Sewell, Whale & The Wolf

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For full festival information and tickets visit greycupfestival.ca!

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Contact Information

Nashville Office
501 Union Street
Nashville, TN 37219
1-888-978-1566

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

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