Nashville Office
501 Union Street
Nashville, TN 37219
1-888-978-1566

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

LIVE EVENT MANAGEMENT & CONSULTATION

Through strategic brand experiences,
we maximize ROI for our clients.

Get started with a free event consultation!

What constitutes a successful event for your company?

Successful events are about taking a great idea and turning it into a thoughtful, tangible and memorable experience. Time and expertise must be properly invested to assure future growth and will help to deliver an incredible guest experience while also maximizing revenues and cutting costs. Whether you are a community looking to increase tourism & awareness, a sports team pushing to engage new fans & add value, a casino looking to take their entertainment program to the next level or an established company/brand looking to create a buzz & raise funds; outstanding events will always follow a proven path with similar objectives and visions.

Concise Strategy & Goals

A successful event strategy breaks down your vision into manageable, deadline-driven tasks that can be executed, tracked and evaluated.

Maximize Profits & ROI

Minimizing financial risks and maximizing revenue by making cost-effective decisions while still creating the best possible guest experience.

Execution With Precision

The best events look effortless to their guests because they follow a proven management process, while always keeping safety top-of-mind.

Successful Events Follow A Proven Path

People host events all the time to mark various occasions, to fundraise or to socialize and network. But what makes the truly successful events stand out from while others flop? There are common themes of successful events to ensure your guests will be talking about the festivities long after they leave—and for all the right reasons.

1. Plenty of Planning

This may seem obvious, but it will help you avoid your event turning into a last-minute scramble to get all of the details in place on time. Start planning well in advance to ensure you can secure the appropriate venue, hire your top-choice vendors, promote the event properly through various outlets as well as gather all of the necessary supplies and decor elements.

Planning in advance and chipping away at your to-do list early will keep things on track and allow you enough time to recover from any setbacks along the way. Don't be afraid to delegate tasks, either. It can be tempting to take on all of the responsibilities yourself to make sure things get done, but pulling together a reliable team can reduce your stress levels and offer opportunities for collaboration.

2. A Clear Goal or Objective

This goes beyond "raising money" or "celebrating." A common theme of successful events is that there is a coherent purpose for the occasion. Creating written goals or objectives early on will help provide you and your team with a clear vision and something to work towards. These goals and objectives can be reviewed after the event is over to measure your success and provide insight into areas of improvement.

3. The Right Venue

Think of your venue as a way to set the tone for your event. It should reflect the theme, the cause and your target demographic. Make sure the layout allows for the event to flow smoothly and provides adequate facilities and accessibility for your guests. 

4. A Program

No, this does not mean the event has to be planned out minute by minute. This is a common theme of successful events because it can create anticipation and give your guests something to do throughout the evening. Plan for your event to have a beginning, middle and end, but be sure to allow plenty of time for your guests to enjoy themselves at each stage.

5. The Ability to Expand or Repeat 

Try to think long-term and be cognizant of how an event can expand or become an annual affair. Set achievable goals—whether they are monetary, attendance or otherwise—each year and aim to set higher ones as the event gains popularity. You can also look at how you can continue to make it stand out with new or more high-profile entertainment and creative elements, too.

 

Not sure where to start? Check out the some of the FREE EVENT RESOURCES in the Trixstar Academy!

Share with your friends








Submit

How do you increase awareness and excitement of your brand to new demographics?

Twitter Feed (@TrixstarHQ)

Contact Information

Nashville Office
501 Union Street
Nashville, TN 37219
1-888-978-1566

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

Trixstar Newsletter

Join our periodical email newsletter for new event listings, exclusive content, presale passwords, and updates on event news/resources right to your inbox! We think that spam is for jerks; and jerks we are not.