You've developed your event's strategy, needs and resources (we hope you have by this point...) and now it's time to start getting the word out. After all, what's an event without any attendees? The best way to get the word out about your event is by creating a buzz. Planned, professional and creative marketing strategies and advertising splashes will help achieve this.
In this eBook, we'll take you through six communication channels for an effective event maketing campaign, which we've coined The Six Pillars of Event Marketing. It is very important to have a strong, solid foundation to build everything off of; skyscrapers of all shapes and sizes use the same types of components, as should your events marketing. You'll also get useful tips on how to leverage each pillar to achieve optimum results for your event.
1. Public Relations